What is Umami?
Umami is an open-source web and product analytics platform designed to respect user privacy. It is used by website owners and product managers who want to understand their audience's acquisition, behavior, conversion, and retention without using cookies or tracking personal data. The platform offers a full overview of website activity. People use Umami to monitor key metrics like pageviews, visitors, and bounce rate from a single dashboard. They can track traffic sources, including channels and campaigns, and observe visitor actions on a site. Umami also helps measure campaign effectiveness, identify visitor drop-off points, and understand user return rates.