What is Podtrac?
Podtrac provides industry-standard data for measuring podcast performance. It is used by podcast publishers, networks, and advertisers to understand and track their content and campaigns. Industry professionals also use it to stay informed about audience trends. Podcasters and networks use Podtrac to track multi-channel metrics, analyze smart link performance, and monitor podcast promo effectiveness to grow their audience and revenues. Advertisers and agencies utilize its data to plan and track ad campaign performance, while industry professionals access monthly rankings and weekly trend updates.