What is iSpot?
iSpot is an analytics platform that provides measurement and optimization tools for TV advertising. It is used by brands, networks, and agencies to understand and improve the performance of their ad campaigns across both traditional linear television and streaming platforms. Advertisers use iSpot to assess the effectiveness of their creative content and measure audience engagement. They can gain insights into competitive advertising, attribute outcomes to specific campaigns, and unify performance data to control and clarify their overall TV and video ad effectiveness.