What is Lemma?
Lemma is an AI-first platform designed for advertising attribution. It enables measurable omnichannel advertising across various channels, including digital out-of-home, connected TV, mobile, and other digital platforms. This platform is used by outcome-driven marketers, agencies, and media owners. Marketers and agencies use Lemma to run advertising campaigns, retarget audiences across personal devices, and measure campaign outcomes. Media owners use it to connect their outdoor and connected TV inventory to buyers, optimize monetization, and manage their media inventory. They can also plan, schedule, and deliver dynamic content.