What is Cadent?
Cadent is an advertising platform that uses predictive AI to unify the planning, activation, and measurement of advertising campaigns. It is used by brands and advertisers who want to manage their media strategy across various channels, including digital, linear TV, and connected TV, from a single platform. Advertisers use Cadent to connect with audiences across different screens and platforms, including YouTube. The platform integrates audience management, demand-side platforms, and supply-side platforms to provide a unified view. It helps users manage their media mix, understand where their advertising budget is allocated, and simplify their daily operational workflows.