What is IQM?
IQM provides AI-driven programmatic advertising solutions specifically tailored for regulated industries. It offers a unified platform with Data Management Platform (DMP) and Demand Side Platform (DSP) capabilities. The company serves sectors such as political campaigns, healthcare, cannabis, and gaming that require precise targeting and strict compliance. Advertisers in regulated verticals use IQM to build precise audience segments by combining their data with third-party sources and AI-driven insights. They activate these segments through the DSP for efficient media buying across digital channels. The platform also assists with identity resolution, forecasting, planning, and campaign reporting to achieve targeted results.