What is Magellan AI?
Magellan AI is a platform that provides intelligence, planning, and measurement for audio advertising. It is used by publishers, advertising agencies, and brands to manage and optimize their advertising campaigns across podcasts and YouTube. The platform offers a toolkit to help these professionals understand and improve their audio ad investments. Advertisers, publishers, and agencies use Magellan AI to gain insights into competitor spending and messaging. They can plan their media placements, validate that every ad placement meets brand safety standards, and track conversions using pixel-based attribution. The platform helps them scale different types of advertising, including live-read, produced, and programmatic ads.