What is VideoByte?
VideoByte is a platform that helps content partners improve their performance on Connected TV (CTV). It works to unlock new audiences and generate revenue streams globally for these partners. The platform provides advanced ad serving capabilities to enhance the viewing experience and optimize content delivery. Content partners use VideoByte to use its ad server for contextual enablement, which includes features like Brand Moment IQ for ad placement based on scene sentiment and topics. It offers Adaptive Overlay for new inventory with uninterrupted streaming and Contextual True Bid to enrich bids with contextual metadata. The platform also supports a unified auction and compliance measures.