What is Sprig?
Sprig is an enterprise survey platform that uses AI agents to simplify the research process. It is designed for product teams, researchers, and marketers who need to gather feedback, conduct market research, and measure user experience. The platform aims to transform traditional survey workflows with automated assistance. Users direct AI agents to design rigorous studies, which can then be deployed adaptively across various channels like web, mobile apps, or email. The platform's agents perform statistical analysis on collected data and synthesize findings into research reports. This helps teams conduct experience measurement, foundational discovery, and journey research to uncover insights.