What is Postscript?
Postscript is an AI-powered platform for retention marketing that helps businesses engage with their customers. It supports communication across multiple channels, including SMS, RCS, and email, to foster customer relationships throughout their purchasing experience. The platform is built on an AI-native foundation to assist with various marketing activities. Businesses use Postscript to build engaged subscriber lists and send messages via SMS, RCS, and email. Marketers can create one-to-one marketing journeys with AI-powered tools and optimize messages using advanced testing capabilities. The platform also offers features for onsite subscriber capture and ensures brand consistency for AI-generated content.