What is Optimizely?
Optimizely is an AI platform designed to create and optimize digital experiences across various channels. It is used by marketing and digital teams who need tools to manage content, conduct experiments, and personalize customer interactions to achieve business goals. Marketing and digital teams use Optimizely to publish content efficiently with its Agentic CMS. They can continuously test, personalize, and optimize digital experiences through Agentic Experimentation. The platform also allows them to automate tasks and workflows using an Agent Platform, helping to remove bottlenecks and scale operations.