What is Narrative?
Narrative is a data normalization platform that automatically transforms incompatible data from various sources into actionable insights. It establishes a clean and consistent data foundation, enabling diverse teams, including marketers and data scientists, to make more informed and defensible decisions. Users can gain immediate insights from data that is normalized at query time, ensuring a reliable data foundation when needed. The platform allows teams to maintain complete control over their data products within secure systems, activate them across multiple platforms, and push normalized audiences without requiring individual integrations. This process helps create new opportunities for partnerships and data enrichment.