What is Matomo?
Matomo is an analytics platform that focuses on user privacy and data ownership for website analysis. It is used by teams and organizations that require accurate insights into their audience while ensuring compliance with data protection regulations. Users can understand what visitors do on their websites, using features like unsampled data, first-party tracking, and both JavaScript and log analytics. The platform provides raw data access and supports various use cases, including complete analytics, intranet analytics, and consent-free tracking.