What is Hotjar?
Hotjar is a platform that provides insights into how visitors interact with websites and apps. It is used by product teams, designers, marketers, and analysts to understand user behavior and identify areas for improvement in digital experiences. The platform aims to make user actions visible and understandable. Users of Hotjar employ session replays to watch recordings of visitor journeys, seeing exactly what actions were taken. They use heatmaps to visualize where visitors click, move, and scroll on pages, and zoning to understand engagement. The platform also allows for creating surveys to collect direct feedback from visitors and analyzing conversion funnels to pinpoint drop-off points.