What is Google Analytics?
Free web and app analytics from Google.
Google Analytics vs Matomo
Matomo ranks #2,658 on the Tranco list of the most visited sites worldwide as of November 12, 2026. Zivvi doesn't have a traffic rank for Google Analytics. Over the last 30 days Matomo slipped 18 places (from #2,640). There's no comparable 30-day figure for Google Analytics.
Traffic rank over time
- Google Analytics
- –
- Matomo
- #2,658
worldwide today
Sep 28Higher on the chart means more traffic · source: TrancoNov 12
Side by side
| Worldwide traffic rank | Not ranked yet | #2,658 |
|---|---|---|
| 30-day change | – | 1% |
| Category rank | Analytics |
About Google Analytics and Matomo
What is Matomo?
Matomo is an analytics platform that focuses on user privacy and data ownership for website analysis. It is used by teams and organizations that require accurate insights into their audience while ensuring compliance with data protection regulations. Users can understand what visitors do on their websites, using features like unsampled data, first-party tracking, and both JavaScript and log analytics. The platform provides raw data access and supports various use cases, including complete analytics, intranet analytics, and consent-free tracking.
More comparisons
All comparisonsGoogle Analytics vs Matomo FAQ
Which gets more traffic, Google Analytics or Matomo?
Matomo ranks #2,658 on the Tranco list of the most visited sites worldwide as of November 12, 2026. Zivvi doesn't have a traffic rank for Google Analytics.
Is Google Analytics or Matomo growing faster?
Over the last 30 days Matomo slipped 18 places (from #2,640). There's no comparable 30-day figure for Google Analytics.
Is Google Analytics or Matomo free?
Google Analytics is free to use; Matomo is free to start, with paid plans.