What is Fullstory?
Fullstory is a platform that helps companies understand and improve digital experiences for both customers and employees. It captures user interactions to provide context, allowing businesses to identify issues and enhance digital journeys. The platform supports various industries and teams, including product, engineering, and customer support. Users use Fullstory to analyze customer behavior, product usage, and mobile interactions through analytics, heatmaps, and session replay. They can deploy guides and surveys, activate data for real-time personalization, and utilize AI intelligence to understand product usage. The platform also helps improve employee workflows and support acceleration.