What is Fit Analytics?
Fit Analytics is a shopping guidance system for apparel retailers. It helps these retailers provide size and style solutions to their shoppers, aiming to reduce product returns and increase shopper satisfaction. The system is built on data reflecting how shoppers interact with products, using machine learning to understand preferences and buying patterns. Apparel retailers use Fit Analytics to assist shoppers throughout their buying journey. They can deploy it as a dedicated sizing widget or a full AI shopping assistant. This assistant helps shoppers find products by understanding their size, style, budget, and context, answering questions and narrowing options to guide them to suitable choices.
