What is Button?
Button is a commerce enablement platform designed to power affiliate and creator commerce strategies. It provides tools for retailers, publishers, advertisers, and creators to drive measurable outcomes in their digital commerce efforts. The platform focuses on optimizing user journeys and maximizing conversions. Retailers use Button to drive users to their mobile apps through smart links. Publishers improve content monetization, while advertisers access new revenue streams with scalable ad placements. Creators transform their influence into attributable commissions, using features like AI-driven smart routing and privacy-safe attribution to track user behavior.