What is Buffer?
Buffer is a social media management platform that serves as a workspace for planning and scheduling content across various social channels. It is used by a diverse group of individuals and organizations, including creators, small businesses, marketing agencies, nonprofits, and educational institutions, to manage their social media presence. Users create and publish content by planning and scheduling posts across their social media platforms. They can engage with their online communities and gain insights to understand performance and inform future content. Buffer also offers collaboration tools for teams and an AI assistant to help with content creation and repurposing.