What is Broadsign?
Broadsign is an end-to-end platform for managing and delivering out-of-home (OOH) media advertising. It provides a full solution for media owners and media buyers to plan, manage, and execute their advertising campaigns. The platform supports various aspects of OOH business operations, including automated software and intelligent campaign tools. Media owners use Broadsign to manage their OOH networks, handle content, and operate programmatic advertising. Media buyers can launch programmatic digital OOH campaigns to extend their omnichannel reach with targeted messaging. Retailers utilize the platform to integrate in-store advertising into their retail media networks, creating connected customer journeys.