What is BBB?
The Better Business Bureau (BBB) is an organization that helps consumers and businesses. It provides resources for consumers to find and choose businesses they can trust, and for businesses to demonstrate their integrity. The BBB operates on principles of clarity, credibility, and trust, serving as a marketplace intermediary. Consumers use the BBB to find trusted businesses, get quotes, start reviews, and file complaints about marketplace issues. They can also report scams. Businesses can apply for BBB Accreditation to show customers their commitment to operating honestly. The BBB also offers community resources, including guidance on using AI.