What is Bazaarvoice?
Bazaarvoice is a platform that helps brands and retailers manage user-generated content. It is used by businesses to collect, display, and amplify authentic customer reviews, ratings, photos, and videos across various online channels. This content helps build trust with shoppers and supports product discoverability. Brands and retailers use Bazaarvoice to source authentic consumer feedback, including reviews, photos, and videos, which are then verified and curated. They can display this content on product pages, in galleries, within Q&A sections, and across AI and social platforms. This process aims to turn product pages into trusted buying experiences and scale trust across different sales channels.