What is Basis?
Basis is an advertising automation platform designed for managing media campaigns across various channels. It provides a unified system for media planning, activation, optimization, and reconciliation. The platform helps advertising professionals integrate their advertising efforts into a single environment, aiming to improve efficiency and coordination in campaign management. Advertising professionals use Basis to activate media across channels like programmatic, search, and social. They can use features such as a Demand Side Platform for cross-device targeting, brand safety, and fraud protection. The platform also helps them save time through workflow automation, enhance collaboration, and make informed decisions using consolidated data.