What is Backlinko?
Backlinko is an educational platform that provides training and resources in search engine optimization (SEO), content marketing, and link building. It is used by marketers and individuals seeking to improve their website's visibility and rankings in search engines, including those adapting to AI search environments. Marketers use Backlinko to learn about various SEO aspects, such as on-page SEO, technical SEO, and e-commerce SEO. They can explore strategies for content marketing, link building, and adapting to AI search through concepts like LLM Seeding and Generative Engine Optimization. The platform offers guides on creating SEO strategies and using SEO tools.